March 1, 2021

In celebration of Women’s History Month

A note from our founder, Bronwyn Spira

With over 20 years of experience treating patients with MSK injuries, I was able to develop a deep understanding of the challenges my patients were facing in regards to their rehabilitation. Not only were patients struggling with access but also with carrying out complex instructions in-between visits. I founded Force as a way to be connected to my own patients, even when they had difficulties accessing in-person care. Even though the healthcare industry is typically slower to adopt new methodologies, I felt that digital care plans prescribed by a patient’s provider could improve the patients’ experience and accelerate them to better outcomes. Force is not just a digital platform but a way for clinicians, like myself, to extend our care to patients recovering in their homes.

As a female founder, I feel a strong sense of responsibility to the women I work with; I want them to know what’s possible and I never want to let them down.

We have a brilliant, courageous core team of female leaders who live our company mission and values every day. I am inspired by my colleagues to always be my best self and lift up others as they have often kept me going. What we are doing at Force is disruptive and difficult. When hiring, it’s important we look for the brightest and most qualified person for the job because the people at Force are what makes our service great; the fact that many of them are women is just an added bonus!

The women of Force are tenacious, dedicated, and so strong. They bring an empathetic fearlessness to everything they do which is what makes them so successful in building lasting relationships with our clinicians.

Many come from clinical or public health backgrounds and they know how to listen to our clients, our patients, and our internal team. I have the utmost respect for women who show grit and composure while having to overcome obstacles and societal barriers to accomplish great things. I admire Stacey Abrams, not only for her incredible achievements but the confident and empowering manner with which she conducts herself. Jacinda Ardern, the Prime Minister of New Zealand, another role model of mine, talks about how she’s been criticized over the years for not being aggressive or assertive enough, and that being empathetic is often misconstrued as weakness, saying “I refuse to believe that you cannot be both compassionate and strong.”